In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

In today's fast-paced service world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. One method to achieve these objectives is by aligning marketing efforts with the buyers journey.However, B2B online marketers can serve the buyer's journey and reduce sales cycle times by aligning their e… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other facts regarding modern B2B marketing. We discuss just how the buying trip is currently totally fragmented and also the manner in which area building can aid marketing experts take back control of the dis… Read More